4 ms·
For one - I would rebuild these pages and focus on LARGE DEMO IMAGES rather than something small I have to really focus to figure out what it is you do. Focus o
by johnmurch 13y ago
For one - I would rebuild these pages and focus on LARGE DEMO IMAGES rather than something small I have to really focus to figure out what it is you do. Focus on not just pitch but WHY you are doing this and how it can help save company X time and money.
Take a look at some of these sites:
https://www.theprintful.com/ https://www.theprintful.com/
http://www.getharvest.com/ http://www.getharvest.com/
https://www.uncover.com/ https://www.uncover.com/
In terms of marketing - I would start by focusing on the pain points for people, e.g. HR or startup founders. The people who have to do this stuff day in and day out. Leveraging things like LinkedIn compile a list and start reaching out to flush out the sales funnel and answer any common FAQ.
Setup a Remarketing Campaign (http://www.google.com/ads/innovations/remarketing.html http://www.google.com/ads/innovations/remarketing.html) to increase your chances of a conversion post visit.
Build some content that you can promote and pitch at events or even on your site to generate potential leads. Harvest did this with http://www.getharvest.com/field-guides/pricing/ http://www.getharvest.com/field-guides/pricing/ - think about a guide for managers around hiring, etc. Maybe even do a email drip campaign - 10 tips for whatever, send one every Monday for 10 weeks and then just put them in your "MASS EMAIL" list until they unsubscribe.
Find some Joint Venture people in the space either on hiring or job seeking side to KNOW about your product more. Maybe something like http://www.salarytutor.com http://www.salarytutor.com - See how you could work together to target larger companies.
Lastly - target twitter and CONVERSE - http://wefollow.com/interest/hiring http://wefollow.com/interest/hiring - there are a TON of HR people out there, reach out and ask them what THEY need help with.
Good Luck!