I don't think anyone would argue with the fact that success ultimately depends on having a great product and providing great customer service. I think this hig

I don't think anyone would argue with the fact that success ultimately depends on having a great product and providing great customer service. I think this highlights an important point: the best product in the world will fail without customers and awareness. This point is clearly fundamental but one easily missed by hackers living inside their products. I've intentionally put zero marketing and promotion into my startup as I'm completing a full-time undergraduate degree and can't provide high quality customer service to a large customer base. The product is great in so far as those that use it (about a dozen) love it. But since no-one knows of it, the customer base barely stays in double figures. The end result is interesting and the process is worth noting. The tactics used to generate the buzz may be questionable in places. Change the implementation as per any ethical concerns and you have an interesting buzz-generating framework starting point.