An average radio audience of 1800 is not as low as you think. 1 M people within range of the average radio station / 10 radio stations per market * 5% of the

An average radio audience of 1800 is not as low as you think. 1 M people within range of the average radio station / 10 radio stations per market * 5% of the time the average person spends listening to music radio = 5000 I am not any sort of industry expert, and I could conceive of my numbers being off by a factor of 10. My point is that I don't think you can dismiss out of hand the chance that radio stations are getting fewer than 1800 pairs of ears per play.