If one is careful you can even take steps to actively invalidate prior art. You don't need to just make a new standard either, we've already seen people get awa

If one is careful you can even take steps to actively invalidate prior art. You don't need to just make a new standard either, we've already seen people get away with patently new ways to do the same old thing. Look up Open Invention Network when you get a chance. The idea is to simply publish the general techniques you use to solve a given problem in a fashion that's easy to search, as a defense against people later trying to patent the same idea.