> "Here’s an idea! Play two minutes of commercials and double your revenue!" If they could actually sell two minutes of commercials, I'm pretty sure they woul

> "Here’s an idea! Play two minutes of commercials and double your revenue!" If they could actually sell two minutes of commercials, I'm pretty sure they would. Expecting them to match the rates paid by massive existing media companies is essentially wishing the startups who finally got traction in this niche, back out of the picture and the entire market back to the business models and rate of technological progress that those massive existing players deem sufficiently non-threatening to their broadcast businesses. I have sympathy for the author. I really do. But the problem ought not be simplified down to "Pandora should pay what Sirius pays". (Though it makes me wonder what rates the larger tech companies are paying, now that they're making similar offerings.)