true, consumers don't always know that they need something because they lack the imagination to think there's a solution to a problem they have. In the early d

true, consumers don't always know that they need something because they lack the imagination to think there's a solution to a problem they have. In the early days of a product family you're experimenting with differentiation and you have to deal with the fact that some customers will buy the "wrong" one (for their needs) and have a less than ideal experience through no fault of your own.