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BI’s Next Frontier: Marketing
- mathattack 13y agoIt could also be BI's First Frontier. Check out this (dated) history. http://www.scholarosity.net/documents/dw_family_tree.pdf http://www.scholarosity.net/documents/dw_family_tree.pdf P&G and Unilever were very early adopters of Data Analytics. For a long time P&G and Wal-mart were the largest customers of Teradata. Life and business are circles.