The problem is that if they didn't fill it with self-aggrandizing gibberish, people would easily understand what they mean, and then go: wait, didn't so-and-so

The problem is that if they didn't fill it with self-aggrandizing gibberish, people would easily understand what they mean, and then go: wait, didn't so-and-so write about this already? Science still has legitimate frontiers. English, in many instances, does not.