Solution 1: Higher cost, shorter turn around time. Spend the money to hire several programmers to implement your ideas for you. However, keep in mind that you

Solution 1: Higher cost, shorter turn around time. Spend the money to hire several programmers to implement your ideas for you. However, keep in mind that you should become technically proficient enough to communicate with and monitor the programmers. Otherwise, they're apt to take advantage of you. Solution 2: Low cost. Long turnaround time. Start learning now how to program and build the web startup yourself. The biggest drawback with this option is that there's more to learn to correctly build a web application than to build a more traditional desktop program. It could take you six months before you've got a comfortable enough grasp of web programming to make progress on building your program. Although if it can be built as a Facebook widget or on top of existing services like those offered by Amazon, that may cut down on overall development time. Solution 3: Higher cost than #2 but much lower than #1. Turnaround time would also be somewhere in the middle between #1 and #2. Partner with a friend of yours who also knows how to program. This way, if you decide to learn how to program you have someone right there to help you. You also have the option of dividing the work where you handle the business side and let your partner(s) handle the technical end.