Neat idea, but how much did it cost him to drive across the country, especially assuming that he normally stayed in a hotel room? When I travel by driving and

Neat idea, but how much did it cost him to drive across the country, especially assuming that he normally stayed in a hotel room? When I travel by driving and stay in hotels it usually costs > $200/day between gas, food, and lodging, so assuming he bought the car for this I'd guess they spent a few thousand dollars for those 500K hits. A cool idea to be sure (and good job on the local news thing, the spreadsheet/assignment editor is a good one to remember), but was this really all that cost effective?