This is basic rep management and has been around for quite some time. I don't really find it surprising - probably because I'm so plugged into the online ad sp

This is basic rep management and has been around for quite some time. I don't really find it surprising - probably because I'm so plugged into the online ad space - but I'm a little off-put by how the author so clearly puts the actual names of people out there that he found. Surely few, if any, are totally innocent, but was that necessary? "Chad", who spoke on the condition of anonymity, has had his cover blown (if he is presumably one of those the author already listed). How would you sleep at night knowing that you had allowed a source you let speak anonymously be found out within just a few minutes of amateur sleuthing in your article? I find it abhorrent.