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You're really surprised that a concept that has gained worldwide popularity might actually warrant "brand curation"? I hope you hated memes before grumpy cat th
by mpyne 13y ago
You're really surprised that a concept that has gained worldwide popularity might actually warrant "brand curation"? I hope you hated memes before grumpy cat then.
- wnevets 13y agoI did but grumpy cat was marketed to make money virtually at its inception. I remember them selling merchandise at NYCC last year, that's two weeks after they posted it on reddit. The commercialism and exploitation of this cat shortly after it's birth has really rubbed me the wrong way.