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I believe it's done to allow time for any emails currently in transit, or already scheduled for delivery. They could be using one or more 3rd-party marketing t

by gfosco 13y ago

I believe it's done to allow time for any emails currently in transit, or already scheduled for delivery. They could be using one or more 3rd-party marketing tools, or multiple servers and databases which also need to be processed; They may do this manually.

dylangs1030 13y ago
Good point, I hadn't thought of that. The case that prompted this question is a large enough company (multinational) that I could see them outsourcing mailing list subscriptions to a third party.