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Unfortunately they are not and will not be the "next Instagram" with their current product offering (in my humble opinion). They don't even come close to havin
by onedev 13y ago
Unfortunately they are not and will not be the "next Instagram" with their current product offering (in my humble opinion). They don't even come close to having the same kind of value or value potential that Instagram (the product) did when it was bought. It's also very difficult to monetize a product like Snapchat just by its very nature (of destructible media). Now of course I could be wrong about all of this, and if so, feel free to enlighten me.
I think what's more plausible is the possibility that the extra money is going towards more long term plans and product expansions.
- lobotryas 13y agoYou don't have to create a monetization strategy and show profitability in order to be acquired. If you build a large enough audience (ex: 10m registered users, 1m dailies) then someone is likely to buy you just to get access to this tasty slice of pie.
- onedev 13y agoRight, I agree with you. Instagram didn't do that, but again there were a number of things someone can do with Instagram to monetize it and that much was clear from the beginning. With Snapchat, it's less clear how someone could monetize it's userbase.