guys, Apple has always operated with the ethos that design matters. Clearly there are a lot of people who don't care about design, who don't care about the way

guys, Apple has always operated with the ethos that design matters. Clearly there are a lot of people who don't care about design, who don't care about the way things look. Apple does and it has made the bet that there are a lot of people out there who do too, and who are willing to pay for good design. I would say Apple's bet has paid off, wouldn't you? If you don't care about design, about the way things look, if you don't believe that form can facilitate function, then that's OK dude. You don't have to buy their stuff. Just stop criticizing others who do. Lots of people care about form and function, lots of people are willing to pay for good design. It doesn't make them naive or stupid or sheep or shallow... it just makes them happy. If you don't believe in the premise that good design, well-thought out form+function can have an impact on mood, emotion, workplace (or home) atmosphere, etc, then dude, I have to say, you are mistaken. Also remember that Apple is a for-profit business, and they are not selling "computers" any more than BMW is selling "personal transportation devices". and that's OK.