I think it is because people aren't aware of the dynamic as described by Seth Godin : http://sethgodin.typepad.com/seths_blog/2013/06/the-thermostat-and-the-fry

I think it is because people aren't aware of the dynamic as described by Seth Godin : http://sethgodin.typepad.com/seths_blog/2013/06/the-thermostat-and-the-frying-pan.html http://sethgodin.typepad.com/seths_blog/2013/06/the-thermost...