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I work at Mailgun and this may explain why when our customers use Facebook as a customer acquisition tool they inevitably end up with a large amount of bad emai
by twakefield 13y ago
I work at Mailgun and this may explain why when our customers use Facebook as a customer acquisition tool they inevitably end up with a large amount of bad email addresses, leading to a poor email sending reputation or worse.
While I'm not familiar with the information Facebook shares through Facebook Connect, this seems to be a big short coming. You may not be getting the customer's real, current email addresses.
We have to tell people that Facebook is not a reliable way to obtain valid email addresses. The only way to properly do this is to have customers submit their email addresses directly to your own signup form and then validate them with a confirmation link sent to that address (double opt-in).
- cbhl 13y agoWhat about sending email to <facebook-username>@facebook.com? Then it just ends up in their "Other" box in Facebook messages, but at least (I suspect) it won't bounce.
- twakefield 13y agoThat is an alternative. Although, we have found they throttle incoming SMTP traffic pretty aggressively. I don't fault them for this - I'm sure they are bombarded by spammers. Here's an interesting post I came across on the subject: http://www.whatcounts.com/2012/06/what-is-the-deliverability-of-facebook-com-email-addresses/ http://www.whatcounts.com/2012/06/what-is-the-deliverability...
- mikhaill 13y agoThe issue is that when you use Facebook connect and get the user's email it returns the email originally used to sign up for facebook. Since people signed up years ago, many no longer have that as an active address, which leads to the poor email quality.
- makomk 13y agoWow - I expect most Facebook users have invalid e-mail addresses if that's the case. Originally, you could only sign up with a college or university e-mail address, and pretty much all of those addresses are now dead because people graduated or left.