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You're making the assumption that that proof-of-concept behavioral tracking solution is anywhere near as effective as what google already does. Google doesn't
by embolism 13y ago
You're making the assumption that that proof-of-concept behavioral tracking solution is anywhere near as effective as what google already does.
Google doesn't want the profile to be stored privately in your browser because then they can't use it to target you in other situations.
- betterunix 13y agoWhich is why I said they should start there. I did not say it was a completed solution. Right now, Google is not even trying to protect their users by any technical means, relying instead on the courts.
- embolism 13y agoI absolutely agree that they aren't even trying, but starting there would reduce the effectiveness of their ad business and hence reduce revenue, so I don't see that happening.