Companies with large advertising costs is probably a larger group than you think. Many businesses with high customer lifetime value spread over a prolonged per

Companies with large advertising costs is probably a larger group than you think. Many businesses with high customer lifetime value spread over a prolonged period (SaaS, Gaming, etc) have the problem that they need to spend the money on customer acquisition upfront but may need 12+ of revenue from that customer before they make that acquisition cost back. Hence it makes sense to use external money to for marketing.