"his book makes not being a bestselling author seem like an accomplishment". And that, my friend, is a GREAT marketing plan. You know how when pg says that if

"his book makes not being a bestselling author seem like an accomplishment". And that, my friend, is a GREAT marketing plan. You know how when pg says that if there are two explanations for your situation, and one gives you an excuse to be lazy, choose the other one? Most people choose the excuse to be lazy. That's a big market just itching to pay to have someone tell them what they want to hear.