Let's hope this isn't true... I mean, according to the article, more websites are doing it, but that doesn't mean it's a good practice. I hope, if it is coming

Let's hope this isn't true... I mean, according to the article, more websites are doing it, but that doesn't mean it's a good practice. I hope, if it is coming back, that it is coming back in the way bad fashion comes back, so it'll go away again soon.