EDIT: On second thought, I think what they're actually saying is: "Don't worry sharemarket, our future revenue won't all depend on Apple". At this point the mec

EDIT: On second thought, I think what they're actually saying is: "Don't worry sharemarket, our future revenue won't all depend on Apple". At this point the mechanics aren't important. Agree with your assessment that organizing a team like this inside a hardware company is going to waste a lot of human capital. Because 3k ppl would be order-of-magnitude size of the Windows 8 team. However Microsoft have decades of experience doing this stuff and frankly they're still the giant that walks, e.g. their organisation is so large it's frankly astounding they manage to ship things. Ref: http://blogs.msdn.com/b/b8/archive/2011/08/17/introducing-the-team.aspx http://blogs.msdn.com/b/b8/archive/2011/08/17/introducing-th... (estimating as (40 devs + 45 testers/managers) * 35 feature groups = 3k, plus tech writers, overhead, usability, localization, etc, etc = 10k?)