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You are starting at the right place and asking the right crowd. You need to provide more details, what does no budget mean? What resources do you have at dispo
by LemonadeBoy 13y ago
You are starting at the right place and asking the right crowd. You need to provide more details, what does no budget mean? What resources do you have at disposal to execute a marketing plan even when the budget is limited. What you did by posting here is comment marketing but even for this you need manpower. In the uk for property, there is zoopla and rightmove who have the large chunk of the market. Are you going after the estate agents or home owners? If I had to give you my take on marketing, 60% is your product, if it is easy to use and solves a headache for your target market, it should keep people coming back. This repeat traffic will have no choice but to share it with their contacts but you must make sharing easy. If you want viral help: Your internet marketing plan for viral growth must provide clear understanding of what your product is going to do for your users and it must deliver on this. If you can take away only one thing from this, remember: from the start, only push One Main Message to achieve viral growth. This should not necessarily be your unique selling point but rather your Unique Spreading Point.
- ysabelle 13y agoThanks for the reply. I must admit, our resources are quite limited at this early stage as we’re just two of us with day jobs. [quote] if it is easy to use and solves a headache for your target market, it should keep people coming back. [/unquote] We have aimed to do so, by providing decent information such as crime stats for the area, at users fingertips, and also having an intuitive approach to the search experience as a whole. Yes, the market is saturated, but we thought there's an opportunity in there if we approach it cleverly, but are short of ideas on how to make our website viral
- pjnewton 13y agoI would recommend a couple strategies.. 1.) Take a page out of the Buffer playbook and start guest blogging everywhere you can. 2.) If it is truly easy to use (more so than competitors) then I would demonstrate that. (Video, Gif, Vine video of someone searching, etc) 3.) Your core value proposition isn't immediately recognizable when one lands on your home page. Why should I use this site for my home search? Why is this better than the other guy? Etc... 4.) Reach out to agents in the area and offer to help them out in some way. Partnerships, referrals, asking them to guest blog on your site to build their rep, etc. Just a few ideas, hope that helps!