Well, Google bought On2, which had been developing video codecs for a long time prior to Google's purchase, and VP8/VP9 is what has resulted from continued dev

Well, Google bought On2, which had been developing video codecs for a long time prior to Google's purchase, and VP8/VP9 is what has resulted from continued development of On2's codec technology. Very much looking forward to what Daala can bring, hopefully the different approach it goes for can bring competitive quality.