App stores may also allow you to leverage trademarks on your project. Even if someone were to upload a free (as in beer) version, you could still forbid them fr

App stores may also allow you to leverage trademarks on your project. Even if someone were to upload a free (as in beer) version, you could still forbid them from using the same name. With the current format of app stores, it seems like this would be a much stronger advantage then similar trademark protections for desktop apps.