True, but don't for get, IF IT LOOKS GOOD, MORE PEOPLE WILL WANT TO READ IT. That's why, for instance, even with the driest of academic textbooks, they still s

True, but don't for get, IF IT LOOKS GOOD, MORE PEOPLE WILL WANT TO READ IT. That's why, for instance, even with the driest of academic textbooks, they still spend a few extra dollars on a cover design.