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We hit this at MSN: we removed the "print" button from all articles. Result? Engagement in Japan fell. Why? Apparently, printing out a sheaf of articles to peru
by RyJones 13y ago
We hit this at MSN: we removed the "print" button from all articles. Result? Engagement in Japan fell. Why? Apparently, printing out a sheaf of articles to peruse on the train is (or was) a thing. Solution? Re-enabled the "print" button in Japan; everyone else was saved from downloaded the unused-in-market "print" button, lowering PLT.
Please keep in mind I'm talking about stuff from about five years ago when you run to MSN.jp looking for print buttons.
- gwilkes 13y agoSeriously doubt this has changed, even now Japan sells millions of fax machines a year domestically, Japan loves paper.
- smartician 13y agoProblem is then that you have two cases that need to be tested and taken into consideration when designing etc.