Another one I like is "John Hummer" from Hummer Winblad. A memorable name can be an important asset. It can be a branding if it makes a strong positive impres

Another one I like is "John Hummer" from Hummer Winblad. A memorable name can be an important asset. It can be a branding if it makes a strong positive impression. Of course like anything lacking one can be overcome once you gain a reputation. [1] I know someone whose last name is "Bogus" believe me nobody ever forgets that name. [1] Fred Wilson, Paul Graham