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Al Gore articulates the value of text well in _The Assault on Reason_. Short version: text is a "cool" medium which only indirectly rouses emotion, while images
by lukifer 13y ago
Al Gore articulates the value of text well in _The Assault on Reason_. Short version: text is a "cool" medium which only indirectly rouses emotion, while images, sounds and especially video are "hot" mediums that are much more likely to bypass the prefrontal cortex, and directly stimulate emotional reactions.