I'm not sure if this applies to artistic theory, but in film theory there's an entire discipline based around formalist, or stylistic critique. Briefly, they w

I'm not sure if this applies to artistic theory, but in film theory there's an entire discipline based around formalist, or stylistic critique. Briefly, they would say that an effective ideological argument stems from style--two films with the exact same script that are shot, set, lit, and edited differently could have totally different meanings. So, what's most interesting is that your argument perhaps isn't actually about words or content -- it's about the way those words and content are presented.