I think the author clearly states: "Think about the words first, than the rest". I didn't read it as a call to minimalism, more so as "It does not matter how f

I think the author clearly states: "Think about the words first, than the rest". I didn't read it as a call to minimalism, more so as "It does not matter how flashy your site is, if in the end you have really nothing to say." It's hard to disagree, honestly (it's also plain common sense, nothing groundbreaking, although the minimalist presentation really helps driving home the point).