I can't speak for all designers, but when I design webpages, I do start with words. Typography and content serve as most the fundamental concerns when working t

I can't speak for all designers, but when I design webpages, I do start with words. Typography and content serve as most the fundamental concerns when working toward a usable, visually stunning design. If the thesis of this editorial is "add only which serves to aid in achieving the spec/goal", I agree. But there is an implicit danger here as well of underestimating the total needs of the resource's end user.