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So, expectedly, we will hear a lot of criticism that Instagram is copying Vine. In some ways, it is - but with its own spin and one that I think will emphasize
by tsurantino 13y ago
So, expectedly, we will hear a lot of criticism that Instagram is copying Vine. In some ways, it is - but with its own spin and one that I think will emphasize beauty in video, much like it has done with photos and whereas I see Vine personally as one that lets you share moments as they are or some kind of quirky videos. Technologically, the difference is arbitrary (filters vs. no filters) but, as the saying goes: the medium is the message - and Instagram has created a community based on those filters - and that community will invariably transform the new technology into something extraordinary.
What I'm interested in is what will happen to Vine. Vine was meant to be this great sharing solution for moments recorded in video. It had its moment when it first launched, then dipped in popularity, and only recently started getting popular again. Its use has not skyrocketed (I could be wrong). My belief is that it's because taking a good video is hard, harder I think, than taking a good picture.
So, it's likely that Instagram will able to bullishly leverage its existing and talented user base to take full advantage of the video feature. What about the majority? I'm worried that most Instagram users won't use the feature as actively because they are too intimidated. I mean I looked at the cafe latte example and it was practically cinematic. Is the Average Joe expected to take a video like that?
I think this is the right step for Instagram but I'm not sure whether they've solved the essential problem in sharing these video moments.
- lotso 13y agoThere are more shares from Vine on Twitter than Instagram. I'd say its use has skyrocketed.
- deleted 13y ago[deleted]
- mef 13y agoCitation?
- andrewhillman 13y agohttp://marketingland.com/vine-passes-instagram-total-twitter-shares-47579 http://marketingland.com/vine-passes-instagram-total-twitter... But... they forgot to mention that Twitter was promoting Vine heavily during this time.
- jpmc 13y agoCompletely agree. I created a site that is a vine web viewer for shared vines on twitter. To date I've collected over 86 million shared vines and the majority of those are in the last month. It took the entire month of February to reach 1 million vines, today it ranges between 1-3 million a day. The introduction of the Android app really accelerated the growth and I suspect a slight lull will come up as the newness wears off.
- MaxScheiber 13y agoDon't forget that Instagram wanted to achieve this goal by no longer permitting Twitter to display their images, only a link to their images.
- tmarthal 13y agoIMHO, I think that is because no one uses the Vine app to consume vine content, so they must post to twitter to share their videos. However, with Instagram, I open up that app specifically to look at photos that people I follow in Instagram have shared. My Instagram social network is largely independent of the other large ones (twitter, FB, G+) with only a slight overlap, so it definitely deserves its own consumption, and would also explain the reason that the vine shares are more prevalent on twitter than instagram shares.
- buster 13y ago...and one that I think will emphasize beauty in video, much like it has done with photos... Am i the only one who doesn't think those filter app pictures look nice? I don't understand how so many people find it beautiful...