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I swear every single product launch or redesign announcement these days uses the word beautiful.
by fletchowns 13y ago
I swear every single product launch or redesign announcement these days uses the word beautiful.
- morganwilde 13y agoBecause it's BEAUTIFUL, duh, Captain Obvious! add a sarcastic voice to this message
- zachgersh 13y agoToday we are here to announce our new feature, it's called "Beautiful". Beautiful is the most...crap guys we didn't think through the naming of this feature very well.
- freehunter 13y agoGone are the days of "It just works!" because, well, people expect that it will just work. All the major platforms, at their core, all work the same and all just work. The visual appearance is the differentiation now.
- acoleman616 13y agoTo the point where it's becoming nearly meaningless...
- codereflection 13y agoI want more specific honesty in these announcements. Example: "Volvo — they're boxy but they're good."
- joebeetee 13y ago"Be safe instead of sexy"
- ngoel36 13y agoIt used to be pretty natural for me to use this in product announcements (along with other catchy words: 'innovative', 'game-changing', 'amazing', etc...). "Why not, I think it's beautiful, so will everybody else!!" My manager taught me that it was far, far better for my users to discover the beauty themselves. "Under promise, over deliver." Let the user get excited about the functionality - the most beautiful or easy to use products don't need to list 'beauty' as a feature.
- aw3c2 13y agoIt is also all about "You" and stories, life, friends, etc.
- spdy 13y agoThey learned from the master. http://www.youtube.com/watch?v=1ZS8HqOGTbA http://www.youtube.com/watch?v=1ZS8HqOGTbA Apple Keynote by Steve Jobs in 180 sec.