His article doesn't really follow through on anything. He says he wanted to experiment on how to make a successful app in the app store. He theorizes that "mak

His article doesn't really follow through on anything. He says he wanted to experiment on how to make a successful app in the app store. He theorizes that "making a story" behind your product is most important. He neither explains how he "made a story", nor does he attempt to explain why his app became successful. Doesn't he have any insight into why switching to 'free' had such a large impact?