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I also made one of our apps free for a day. It was also 1st in the nav category in the US, and many, many other countries. People shouldn't misinterpret this b
by andrewljohnson 13y ago
I also made one of our apps free for a day. It was also 1st in the nav category in the US, and many, many other countries.
People shouldn't misinterpret this bump. It's largely because there are a billion robots monitoring prices, and you get a bunch of marketing from these robots when you shift from paid to free. And there are "journalists" who watch the bots and add to the clamor. And there are people who will never pay, but will take a free app.
I don't think going free translates to sales later, though it can be useful for reviews. It was also problematic for us because our app hit servers, and was not self-contained.
Another time, Amazon made another of our apps the free Android app of the day. This resulted in 120K downloads in a day, but only scant residual sales, most of which came from an Amazon accounting error.
- RealCasually 13y agoWas the accounting error that you got paid some % of your retail price for each free download?
- andrewljohnson 13y agoAs far as I can tell, they kept the app free for a small amount of time after the 24 hours was up, and paid us for those downloads. I was never sure I interpreted the data right though.