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Total fluff piece. Word of mouth marketing? Just sounds like PR to me. And yes, depending on your product, it helps to have a personality behind it—that's just
by weeksie 13y ago
Total fluff piece. Word of mouth marketing? Just sounds like PR to me. And yes, depending on your product, it helps to have a personality behind it—that's just called having a brand.
- danmartell 13y agoThe research is real. Real data. Real numbers. I've used this approach for many launches and it works. Thought I'd finally share with the world.
- weeksie 13y agoWhat research? Perhaps I have poor reading comprehension but I don't see any data. Other than hand-wavey stuff which is branding 101, I don't see any particular insights.