It is for these same reasons that I contacted Crimestoppers UK and asked them about their use of Google Analytics, especially on a site that is for 'anonymous'

It is for these same reasons that I contacted Crimestoppers UK and asked them about their use of Google Analytics, especially on a site that is for 'anonymous' crime reporting. They wrote back with a non-answer missing the point that they are voluntarily leaking crime victims' metadata to a US advertising company. A site the size of gov.uk or crimestoppers.org.uk really cannot claim that they don't know how to switch to something like Piwik and keep the visitor data in-house and private.