He said that 2nd step (marketing, promotion) was useless and sales didn't change. But perhaps it was the catalyst. Perhaps people were made aware of the app and

He said that 2nd step (marketing, promotion) was useless and sales didn't change. But perhaps it was the catalyst. Perhaps people were made aware of the app and added it to their mental wish list. Then, when they noticed it became free, they wanted to get it ASAP. Perhaps, without the "useless" 2nd step, going free would've been equally flat. Just a thought.