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I feel like I'm missing something, the post keeps saying you need to "create a story around your product" and "you need to sell your app with a story" yet the p
by citricsquid 13y ago
I feel like I'm missing something, the post keeps saying you need to "create a story around your product" and "you need to sell your app with a story" yet the post never explains what this means, or does it, instead he has made a cool app that wasn't selling and made it free instead and people installed it and liked it. Doesn't this post demonstrate the problems with selling vs. free, not story this or story that?
- wisty 13y agoThere's a lot of focus on marketing, especially app reviews. Perhaps he means you need a hook for journalists to work with? For example, the first X, champion team, X meets Y, stunning screenshots, or something. You need a headline a journalist can use.
- sgdesign 13y agoI think his point was that he didn't do that, and sure enough he wasn't able to generate any intest around the paid version.
- dmarusic16 13y agoI think you're all missing the point. His post is the 'story' behind the app. This post is the marketing.
- nobodysfool 13y agoI think the story is, he got paid $37 per hour for 12 hours of work. Not bad at all. So without telling anyone, he made $440. After telling journalists, with just a small pitch as in the photo, not one journalist installed it. I believe his goal was to test the two theories. 1 was to have a "brand story" 2 was to have a short little description. 2 didn't work. He has yet to test 1.
- lifeformed 13y agoI thought he meant "story" as a catchall for anything marketing related.