4 ms·
Why is it not a business case? In this case, I decide not to give them my business because they are using me as a marketing channel despite paying them. Their
by joewee 13y ago
Why is it not a business case?
In this case, I decide not to give them my business because they are using me as a marketing channel despite paying them.
Their entire business model is based on transparent customer communications between me and MY customers. Personal communications between me and MY customers don't sound personal when they have "Powered by X SaaS Marketing Platform"
That's enough of a business case for me to use an alternative. And I am early enough into implementing intercom.io that I can switch without much downside.
- ig1 13y agoIf it's something that impacts conversions then it's a business case (and something that's clearly measurable), but the fact that it annoys you personally is more-or-less irrelevant.
- joewee 13y agoI'm concerned that having "powered by" in customer communications will give users something else to click on that is not related to my product or driving them into my funnel. I am also concerned that having "powered by" will make the communication look less authentic. I would like to honestly A/B test it but given that I'm talking about their lowest priced plan, clearly I am a startup and that would mean investing in a platform that could detract from our conversions from the start. If the test shows that it impacts conversions then I not only lost valuable early users, but I also have to invest in a new platform and move the user data I have from intercom into a new system. Instead I'm looking to evaluate another platform to build my CRM around instead of intercom.io. So here I am asking. And the fact that intercom.io forces me to make this decision as a paying customer annoys me.