My point being, they could easily make customers much happier for little effort. Say, by helping people root their own iPhones if they want to void warranty. Bu

My point being, they could easily make customers much happier for little effort. Say, by helping people root their own iPhones if they want to void warranty. But of course it's not in their business interest to do so. Customer satisfaction may be at Apple's core, but producing the products that would make their customers the happiest is not.