>>Hadoop is a pile of bad code, a stagnant codebase, crusty APIs and a thick surrounding layer of hype which obscures what it's really like to use. This is whe

>>Hadoop is a pile of bad code, a stagnant codebase, crusty APIs and a thick surrounding layer of hype which obscures what it's really like to use. This is where marketing and branding becomes the primary factor influencing adoption, and not technical merit. Hadoop gathered so much momentum and hype as part of the Big Data buzz in the past few years that it's only now beginning to percolate through to telecommunication carriers and other larger/slower-moving enterprises.* * I work primarily with wireless carriers; can't say much about broadband, although I'd hazard a guess and say that the majority are only now allocating experimental budgets to see how Hadoop can help them manage their Big Data.