That would be a valid theory if they didn't have a very similar competing product released at about the same time. A competitor that captured the lion's share

That would be a valid theory if they didn't have a very similar competing product released at about the same time. A competitor that captured the lion's share of positive publicity by merely maintaining the status quo. As it stands, I will be surprised if XBox One captures 25% of the latest gen console market when it is all said and done.