This is absolutely what happens when you find a successful long-play strategy and position yourself right. DDG is probably never going to be as big as Google, b

This is absolutely what happens when you find a successful long-play strategy and position yourself right. DDG is probably never going to be as big as Google, but it doesn't need to be. There is likely a growing group of people that doesn't so much like the idea of Google tracking them down and using their information for other things, or governments getting that information. A small portion of a huge audience could likely be millions, certainly enough to support a business, even if it's not a huge business.