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I work for a CRO agency. The reason we do A/B experiments with a control and look for statistical significance is because no design is "golden." Perfect exampl
by karolisd 13y ago
I work for a CRO agency. The reason we do A/B experiments with a control and look for statistical significance is because no design is "golden."
Perfect example: Infinite scroll at Etsy -> http://mcfunley.com/design-for-continuous-experimentation http://mcfunley.com/design-for-continuous-experimentation
- Noxchi 13y agoThat example is a small change. I apply what I know of a hundred years of combined direct marketing knowledge to more clearly demonstrate a site's value proposition. I do bigger changes that involve copy and presentation, not changing the color of a button. There are golden principles, CRO isn't be throwing shit on the wall and seeing what sticks - it is using what we know and what's been proven about psychology to increase sales.
- deleted 13y ago[deleted]