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So your plan is to give someone a PSD and then ask them how it went after 10 days? Good luck.

• Noxchi 13y ago
  If someone knows that PSD is golden and will make them twice as much money, then I don't expect I should be the one to code it for them as well. Anyway, I've seen someone else do it this way.
  • karolisd 13y ago
    I work for a CRO agency. The reason we do A/B experiments with a control and look for statistical significance is because no design is "golden." Perfect example: Infinite scroll at Etsy -> http://mcfunley.com/design-for-continuous-experimentation http://mcfunley.com/design-for-continuous-experimentation
    • Noxchi 13y ago
      That example is a small change. I apply what I know of a hundred years of combined direct marketing knowledge to more clearly demonstrate a site's value proposition. I do bigger changes that involve copy and presentation, not changing the color of a button. There are golden principles, CRO isn't be throwing shit on the wall and seeing what sticks - it is using what we know and what's been proven about psychology to increase sales.
      • deleted 13y ago
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