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I agree with you above statement. However, in regards to your example. I often wonder how much of the increase is due to Google overcoming ad blindness and how
by janesvilleseo 13y ago
I agree with you above statement. However, in regards to your example. I often wonder how much of the increase is due to Google overcoming ad blindness and how much is because of the ads are truly more engaging.
- drhayes9 13y agoGood question. That's where longer-term measurement comes in. Overcoming ad blindness is a transitory thing that goes away after a period of time while engagement tends to stick (as measured by CTR, say).