> Who made the slogan? Paul Buchheit, the creator and original developer of GMail. He participated in a meeting to establish the company's values and because

> Who made the slogan? Paul Buchheit, the creator and original developer of GMail. He participated in a meeting to establish the company's values and because he found things like “strive for excellence" to be bullshit, he wanted something unusual that would actually mean something. He chose "Don't be evil", because it was funny, it was a jab at Google's competitors and it was something that would be difficult to pull out. Reference, straight from the horse's mouth: http://blogoscoped.com/archive/2007-07-16-n55.html http://blogoscoped.com/archive/2007-07-16-n55.html > It chose that slogan because it risks being evil, in its own terms No, it was mostly a half-serious joke.