Funding through advertising is fallacious. As a case study: Transport for London have a very thorough advertising suite on buses and underground trains (and ot

Funding through advertising is fallacious. As a case study: Transport for London have a very thorough advertising suite on buses and underground trains (and others). Advertising and rent contribute £179m revenue. Ticket sales contribute £3533m revenue. Government grants contribute £3438m revenue. So, a full suite of advertising may save almost 5% on ticket prices, as it stands. Figures taken from TfL annual report 2012, relevant figures start page 36: http://www.tfl.gov.uk/corporate/about-tfl/investorrelations/1458.aspx http://www.tfl.gov.uk/corporate/about-tfl/investorrelations/...